We partnered with BrüMate to help solve every marketer’s greatest problem: produce strong branded content that also drives sales. We set out to produce a product rich advertisement in a real life environment. We did this by fusing head turning CGI and real life moments from our target market. The key to our strategy was following Google's ABCD framework (outlined below). 

A B C D 

Attract - Use stunning visuals. 2 shots for the first 5 seconds. 

Brand - Introduce brand early and often. 

Connect - Humanize experience with "people like me". 

Direct - Use text to compel viewers with value propositions. 

BrüMate,  is on a mission to provide a better drinking experience. Since starting in 2016, they have grown into a community of over 1,000,000 customers that have experienced the magic of perfectly chilled drinks, from first sip to sunset, making them one of the fastest growing brands in America.