Work / Case Studies

Outcomes with operating detail attached.

DREAMLABS does not hide behind glossy recaps. Each case study is built around the business problem, the system we changed, and the metrics that moved because of it.

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SKYLRK

Apparel · Footwear

Built the paid engine for a celebrity-driven brand. Blended MER up nearly 5x.

Justin Bieber's SKYLRK came in with strong organic pull and no paid engine. We built the Meta account for incrementality, used paid to read product-level demand, provided creative direction, and amplified the drop cycle. Coachella became the largest single-month revenue in account history at over 14x the trailing average.

Timeline

8 months

Challenge

Reach without infrastructure. Every drop relied on whoever happened to see it organically. No way to read which products were pulling demand at the SKU level versus selling on celebrity halo. No paid prospecting, no pixel history, no audience modeling. Slower-moving SKUs sat unsold while hero pieces sold through. The biggest cultural moments of the year were coming, and there was no infrastructure ready to catch them.

Outcome

Back-to-back record revenue months. Hailey Bieber drop in February, Coachella in April. Same playbook, scaled twice.

HYER

Footwear

Built Hyer's acquisition engine from the ground up.

We partnered with Hyer to build their paid media foundation — creative strategy, channel architecture, and the testing systems that turned a premium boot brand into a performance machine.

Timeline

12 months

Challenge

Hyer had exceptional product and strong brand identity but no proven digital acquisition channel. They needed a creative and paid media system built around premium positioning.

Outcome

Established a reliable paid acquisition engine across Meta and Google.

GYMREAPERS

Fitness

3.9x ROAS. 62% more revenue. Built for serious lifters.

We rebuilt Gym Reapers' paid media and creative systems around performance-first content, driving significant revenue growth while holding acquisition efficiency against an intensely competitive fitness market.

Timeline

10 months

Challenge

Gym Reapers had a fiercely loyal community but creative that wasn't scaling cold audiences. CPAs were climbing and the brand needed a system that could grow without losing the raw, no-BS identity that earned trust.

Outcome

Revenue grew 62% year over year with ROAS holding at 3.9x blended.

BYLT

Apparel

85% higher CTR. 45% more new customers. 30% lower CPA.

We rebuilt BYLT's creative development process around UGC and performance-directed content, unlocking significant efficiency gains across every key acquisition metric.

Timeline

8 months

Challenge

BYLT had strong product and a loyal customer base, but their creative was not converting new audiences efficiently. CTRs were declining and CPA was climbing without a clear answer in the account.

Outcome

Creative CTR increased 85% within the first two quarters.

KENNY FLOWERS

Apparel

250,000+ profitable orders through full-funnel optimization.

We built and scaled the full acquisition engine for Kenny Flowers, driving over a quarter million profitable orders through disciplined creative, media buying, and funnel alignment.

Timeline

12 months

Challenge

Kenny Flowers needed to scale paid acquisition without sacrificing premium, resort-lifestyle brand positioning. Volume and margin had to move together.

Outcome

Drove over 250,000 profitable orders through the paid acquisition funnel.

MULTI-NINE-FIGURE APPAREL

Apparel

38% uplift in ROAS in 60 days without cutting spend.

We restructured a scaled apparel brand's ad accounts, expanded international reach, and launched a creative remix program that moved blended ROAS meaningfully in under two months.

Timeline

60 days

Challenge

The brand had plateaued despite significant spend. Account structure had grown bloated, international markets were underserved, and creative was being recycled past its effective window.

Outcome

Blended ROAS improved 38% within 60 days of engagement.

CLEARSTEM

Skincare

156% subscription growth by fixing what the creative was doing.

We optimized paid social creative, concentrated spend on performers, and shifted acquisition focus toward high-LTV subscription products to more than double subscription volume.

Timeline

9 months

Challenge

Subscription volume had stagnated. Spend was spread across too many creative variants without a clear read on what was driving LTV-positive customers versus low-retention buyers.

Outcome

Subscription volume increased 156% over nine months.

MVMT

Accessories

$0 to $100 million in five years.

We partnered with MVMT to drive growth and increase repurchase rates — optimizing paid social creative, concentrating spend on top performers, and prioritizing high-LTV products to build one of DTC's defining brand exits.

Timeline

5 years

Challenge

MVMT needed to scale aggressively without diluting a premium brand identity. Growth had to compound through both new customer acquisition and repeat purchase behavior across a broad product catalog.

Outcome

Grew from zero to $100 million in total revenue over five years.

PELUVA

Footwear

Zero to $12 million in twenty months.

We built the paid acquisition foundation from scratch: pixel tracking, value proposition clarity, and creative testing systems that took Peluva from zero revenue to $12M in twenty months.

Timeline

20 months

Challenge

The brand had strong product conviction but no acquisition infrastructure. No pixel history, no creative learnings, no clear positioning for paid channels. Everything had to be built from zero.

Outcome

Grew from zero to $12 million in revenue within 20 months.